The Kraken Black Cherry and Madagascan Vanilla Rum 700mL

Brand: The Kraken
Release Name: Black Cherry and Madagascan Vanilla
Style/Type: Flavoured Spiced Rum
Age: No Age Statement
Volume: 700ml
ABV (%): 40%
Country: Trinidad and Tobago
Region: Caribbean
Cask Type: Oak Barrels
Limited Edition: No
Award Winner: No
Cask Strength: No

The Kraken is a masterclass in modern brand storytelling, built around a mysterious and dark nautical aesthetic that draws heavily on 19th-century maritime legends. Launched in 2010 by Proximo Spirits, the brand captured global attention not just for its liquid, but for its commitment to a "steampunk" Victorian identity, utilizing intricate line-art illustrations and a signature flagon-style bottle with two circular handles. This distinct visual language is supported by a marketing narrative that claims the rum is as dark as squid ink and as powerful as the mythical sea monster itself. By positioning itself as a darker, more rebellious alternative to the lighthearted "tropical" themes of traditional spiced rums, The Kraken has successfully created a lifestyle brand that resonates with a younger generation of drinkers who value both a bold flavor profile and a strong, atmospheric brand identity.

This bottle is a must-have for fans of flavoured spirits and creative mixology, providing a unique flavour profile that is not commonly found in the rum category. Its intense cherry and vanilla notes make it an incredible shortcut for high-quality cocktails, effortlessly elevating a simple cola or providing a rich base for a Black Cherry Espresso Martini. Collectors of the Kraken brand will also appreciate this as a key variant in the lineup, offering a distinct visual and sensory departure from the standard spiced release while maintaining the iconic, handle-clad flagon bottle that defines the brand's shelf presence.